Broken Link Building in 2023: 6 steps you need to take


A broken link is a link on a website that no longer works. Link building is the process of creating and maintaining backlinks, or links from other websites to yours. Broken link building can be an effective SEO strategy because it helps you improve your website’s link popularity and get backlinks from high-quality websites. In this blog post, we’ll show you six steps to take to build an effective broken link building campaign in 2023. Links are still an important ranking factor for SEO, so don’t miss out on this opportunity to improve your website’s performance!



  1. Find websites that have broken links


Link Building SEO Service in New York shared that there are a few different ways to find websites that have broken links. You can use Google Search Console to find broken links on your own website, or you can use a tool like Screaming Frog to crawl other websites and look for broken links. Once you’ve found some potential target websites, it’s time to start reaching out.


  1. Reach out to the website owner


The first step in building a relationship with a website owner is to reach out and introduce yourself. Let them know that you’re interested in helping them fix their broken links, and offer to send them a list of the broken links on their website. Additionally, getting in touch with an SEO or link building agency will give you much quicker results. Be sure to include your contact information so SEO agencies can easily get in touch with you.


  1. Send them a list of broken links


Once you’ve established contact with the website owner, it’s time to send them a list of the broken links on their website. Include the URL of the page with the broken link, as well as the URL of the page you think would be a good replacement for it. It’s helpful to include a brief explanation of why you think the new page would be a good replacement, and to offer to help with the process of making the change if needed.


  1. Follow up


After you’ve sent your list of broken links to the website owner, it’s important to follow up and make sure they received it. This is a good opportunity to check in and see if they have any questions or if they need any help with making the changes. If they haven’t responded after a week or two, reach out again to make sure they received your message.


  1. Build a relationship


Once you’ve helped the website owner fix their broken links, it’s important to maintain the relationship. Reach out from time to time and offer your help with anything else they might need. If you can build a strong relationship with the website owner, you’re more likely to get backlinks from their website in the future.


  1. Monitor your progress


As with any SEO services and strategy, it’s important to monitor your progress and track your results. Use Google Analytics to track traffic from your backlinks, and use a tool like Majestic to track your link popularity. This will help you see how effective your broken link building campaign is and make necessary adjustments.


Broken link building can be an effective way to improve your website’s SEO. By following these six steps, you can build relationships with website owners, get backlinks from high-quality websites, and improve your website’s link popularity. If you’re looking for more ways to improve your website’s SEO, contact us today. We’re always happy to help!


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