You know that feeling right after you’ve designed that great ad for your business, posted it on Facebook, and are certain it’s the solution to all your revenue needs? You know what comes next… nothing. That’s right, because most advertisers on Facebook are simply throwing their money away with ads that will never be seen or acted upon by their intended audience. Here are 5 tips to help you and your business overcome this all-too-common problem.
Somewhere around three quarters of all free classified ads posting sites Facebook users access Facebook on phones, tablets, and other mobile devices. When you create a Facebook ad, you are given the chance to decide where the ad will run – news feeds, side, or mobile. One strategy that many advertisers are using is to split their targeting between their mobile campaign and desktop campaign rather than creating a separate campaign for each. Just make sure you have a mobile landing page in place if you run mobile ads.
If you have a mobile app for your business, Facebook allows you to track the downloads of your app downloads, which can be a great way to create your own community, because you now have direct access to those users. For a startup developer or business in growth mode, there is clearly tons of potential here. Just don; t abuse it.
Few people know the term, but nearly all of us have encountered ads following us around the web (or around Facebook). Let’s say you are on a site that sells shoes, whether you make a purchase or not, it’s highly likely that you will see ads for the shoes you were looking at all around the edges of the internet as you browse elsewhere.
Well, Facebook allows you to retarget your ads using their custom audiences tool. You simply need to embed a code (which they provide) in your website, and start building the list of visitors to whom you want to market or encourage a return visit to your site.
One of the ways you can advertise on Facebook is by promoting posts on your fan page. It’s always important to promote organic page posts that have had a high degree of engagement and sharing among Facebook users. This will instantly add social context to your target audience and provide the highest ROI. And, more importantly, it will encourage Facebook to show more of your posts to organic traffic going forward.
Changing up the creative components of your ads has long been a practice in advertising. And, when you advertise on Facebook, it’s no different. Users see your ads multiple times, and to avoid them becoming blind to your content, it’s wise to change an element of two so they keep looking.
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