When researching SEO companies, it is tempting to choose any organization happy to offer guaranteed SEO services. It is human nature — people love security. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing funnel, particularly when there is a regular cost involved, they get a sense of comfort from purchasing “guaranteed SEO. inch Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I love to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is boston seo easily attainable — if you purchase such services and are not subsequently stressed by a pesky leprechaun, the guarantee has been met. How can you complain?
The truth is that SEO companies do not control the major search engines, and any firm that claims to have a “special relationship” giving it sway over the natural search results is simply counting on your ignorance. Fortunately, this does not mean that guaranteed SEO is impossible, particularly when the guarantee is because of aggregate results and the methods used to achieve them.
The Leprechaun Resistant Search phrases Guarantee
Many SEO companies boast that they’re going to achieve a certain number of top rankings in the organic link between major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it’s all about, right? Isn’t that the goal?
The answer is an emphatic “No. inch Quality SEO companies will point out that the real goal is to bring high quality traffic to your site. It’s fairly simple to ensure top positions if you choose non-competitive or unknown phrases — for example, “leprechaun resistant. inch Want proof? Enter “leprechaun resistant into your favorite search engine. You will definitely find this article owning the results (caveat — if you are scanning this article immediately after its release, the search engines may not have listed it yet. Wait a week and try again. ).
It is rather straightforward for SEO companies to achieve high search engine positions for phrases that nobody uses. Such rankings might impress your others who live nearby, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used only for demonstrative purposes. Many unpopular phrases may not sound absurd. There are surely countless phrases out there that sound extremely relevant to your business that are never tapped out into search engines. Good SEO companies will avoid such phrases. “Leprechaun repellent” practitioners will embrace them — it allows them to attain their worthless guarantees.
There is also another area of this type of guaranteed SEO in which SEO companies will guarantee you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often involves unknown motors that have very little market share and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and managed!
There are really only three major search engines at present — Google, Yahoo, and YAHOO. A large handful of minor motors that are also worth mentioning, including Ask Jeeves and AOL Search. Any guaranteed SEO should involve prominent motors, not unknown ones.
The “Company Name” Guarantee
May common guarantee that sketchy SEO companies uses that guarantees that a company will show up for a search on its company name. This, similar to the “leprechaun repellent” flavor of guaranteed SEO, offers no real value. Sure, if your company name is “Acme, inch it may actually compete — but chances are that if your website does not already show up near the the top of search results for a search on your company name, there is an easily fixed technical glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking highly for your company name, while obviously desirable, provides just a tiny fraction of the potential value of search engine marketing. The real benefit for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is a household name, it is unlikely that having your company name figure conspicuously in the results is going to have a huge affect your business.
